
Profitable Partnerships
Graves Ventures is an international partnerships agency with offices in London and Beijing. We craft high-impact strategic collaborations between luxury brands and leading international hotels, restaurants, and luxury resorts.
Our expertise lies in building exclusive alliances that elevate brand prestige, attract discerning Chinese luxury buyers, drive significant revenue growth, and create unforgettable guest experiences. We understand the nuances of the Chinese luxury consumer, from cultural storytelling and exclusivity to long-term relationship building and market positioning.
In a highly competitive landscape, we deliver tailored partnership strategies that open doors to China’s sophisticated, experience-driven, and culturally attuned, affluent luxury shopper. We ensure our clients achieve sustainable success and meaningful presence in the world’s most exciting luxury market.
What We Do

We are a marketing collaboration agency and local sales agents within the Chinese consumer market. We find the right Chinese collaboration partners for European hospitality, food and drink brands. We manage all China-related market regulatory processes and documentation, including Mandarin labelling and product registration with GACC. We also leverage our extensive sales network in China to maximise both retail and food service and broader hospitality sales.
Who We Are

Rupert Graves, Managing DirectorRupert provides overall commercial leadership and is the main commercial lead in the UK. Rupert has a background in FMCG promotions and marketing and has worked with many household brands such as Nestle and GSK as well as numerous challenger brands.

Kamran Graves, China Brand Agent
Kamran is responsible for sales in China across both retail and hospitality. He has a background in operations management and hospitality in the UK, before moving to Beijing in July 2024. Kamran has a wide network in leading hospitality businesses in both Beijing and Shanghai as well as national Chinese retailers and ecommerce platforms.
Contact Us
Contact us today for an initial discussion.